![]() Answer to the Statement – “This is all I have” Have some predesigned educational material on your website, and saved as a one-pager that you can email a customer.Įducating your customer is always a good idea. Your best defense in getting great files is educating your customers on what you need in order do a good job. In addition, many designers have switched to Affinity Photo as an alternative as it is lower in price than the Adobe Creative Cloud. Adobe Photoshop is the recognized best industry platform for manipulating these photographic images, but other software programs can be used as well. Raster images are best for photographs, complex illustrations, banner ads, web graphics, and content for social media. ![]() So when a customer shoots you a raster image that is 112K is file size, you may be in trouble. Raster image file size can be a good indicator for image quality. I recommend either setting up an FTP portal on your website or getting a Dropbox account. That’s usually not something that can be emailed. A 300 dpi file at 12″ x 12″ in size could be a 37MB+ file, and even larger if there are unflattened layers. High Resolution = Goodįor raster images, always try to get at least a 300 dpi file at the actual size it will be reproduced.įor these file types, the larger the physical dimensions of the file get, the more megabytes the file may be in size. Added in are artifacts, pixelation, and weird chunks of color fun. While you can always make resolution lower, bumping things up to a higher resolution usually has unwanted consequences. What’s added might not be a good solution. When that file was transformed, the software program had to basically guess how it should look and filled in areas with pixels to make the change. When you ask for a higher resolution file and your customer just changes the resolution from 72 to 300 and sends it back to you, that isn’t solving the problem. See the choppy look at the background image has? That’s the indication of poor resolution. Just look at the image we chose for this article. If they are “stair-stepped” or look jagged, it’s going to be tough to get that to reproduce cleanly without a lot of work to that file. You’ve received one of those hand grenades for production use before, right?Īn easy way to tell if the image will have reproduction challenges is to just look at the edges. Low Resolution = BadĪ low-resolution image is usually what someone “borrows” off of some website somewhere to use as the basis for their artwork. It aligns with the pixels per square inch rule too, so the higher the number the better print quality.įor resolution, especially for production, you always want a bigger number. Dpi is the density of the inkjet dot placement. Dots per inch, or dpi, refers to the capabilities of the printer used. What you need is to strike a balance based on your intention with the file.įor files, the pixels per inch is the resolution of the actual file. Smaller pixels means the image looks better on a computer monitor, phone or even your television. A 72 ppi (pixels per inch) file means that the image is only composed of 72 pixels in that square inch. The number of pixels that fit into a square inch determines the resolution. Unlike a vector file, a raster file is dependent on the resolution of the file. If you imagine a multi-colored chess board as being a close-up of a raster image, it can help paint a mental picture of what I’m describing. So, essentially a pixel is a picture element.Įvery pixel is square in shape and assigned a specific color. The word “pixel” comes from combining the “pix” in picture, and the “el” in element. RasterĪ raster file is an image composed of a finite set of dots called pixels. Ok, let’s jumpstart this party by getting right to it. ![]() We’re going to cover some basic graphic design vocabulary, what makes sense for apparel production applications, why this stuff should matter to you, and yes, what exactly is the difference between a raster vs vector art file.ĭon’t make rookie art mistakes. Just starting out? Need to send something about this topic to a customer? New to apparel sales? Frustrated art department staff member? ![]() If you are super advanced in the decorated apparel industry, you might want to skip this one. I can’t tell you how many times over the years I’ve had to explain the difference between raster vs vector art files.įor this article, I thought I would explain it again (!) and discuss some points that matter more than others.
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